The Day After Essay Example For Students

The Day After Essay Dictatorship and aggression had a lot to do with WWII. A Dictator is a ruler who has complete control over a country. Aggression is any warlike act by one country against another without just cause. Adolf Hitler and Benito Mussolini were both dictators and aggressors. Dictators feel that if they wanted they could take a country over without notice. Hitler and Mussolini felt like that and started aggression in Europe and almost succeeded in taking over Europe. WWII wouldnt have been started. The U.S. responded very poorly to the happenings in Europe. U.S. was neutral for the early part of the war. The U.S. was facing its own crisis but was slowly crawling out of it. We will write a custom essay on The Day After specifically for you for only $16.38 $13.9/page Order now The war changed for the better because the U.S. got involved after Pearl Harbor being bombed by Japan. Now the U.S. and the rest of the allies go into North Africa and worked all the way into Germany. While that was happening we attacked Japan badly. In conclusion, if it wasnt for Dictatorship we wouldnt come out of a Depression as fast as we did. Hitler and Mussolini did have a purpose for aggression and that was to conquer the world.blah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahblah blah blah blahWords/ Pages : 252 / 24

Understanding Sender Parameter in Delphi Event Handlers

Understanding Sender Parameter in Delphi Event Handlers Event handlers and the Sender procedure TForm1.Button1Click(Sender: TObject) ; begin    ... end; Button1Click OnClick event The parameter Sender references the control that was used to call the method. If you click on the Button1 control, causing the Button1Click method to be called, a reference or pointer to the Button1 object is passed to Button1Click in the parameter called Sender. Lets Share Some Code For example, suppose we want to have a button and a menu item do the same thing. It would be silly to have to write the same event handler twice. To share an event handler in Delphi, do the following: Write the event handler for the first object (e.g. button on the SpeedBar) Select the new object or objects - yes, more than two can share (e.g. MenuItem1) Go to the Event page on the Object Inspector. Click the down arrow next to the event to open a list of previously written event handlers. (Delphi will give you a list of all the compatible event handlers that exist on the form) Select the event from the drop-down list. (e.g. Button1Click) OnClick procedure TForm1.Button1Click(Sender: TObject) ; begin    {code for both a button and a menu item}    ...    {some specific code:}    if Sender Button1 then   Ã‚   ShowMessage(Button1 clicked!)    else if Sender MenuItem1 then   Ã‚   ShowMessage(MenuItem1 clicked!)    else   Ã‚   ShowMessage( clicked!) ; end; Note: the second else in the if-then-else statement handles the situation when neither the Button1 nor the MenuItem1 have caused the event. But, who else might call the handler, you could ask. Try this (youll need a second button: Button2) : procedure TForm1.Button2Click(Sender: TObject) ; begin   Ã‚   Button1Click(Button2) ;   Ã‚   {this will result in: clicked!} end; IS and AS if Sender is TButton then   Ã‚   DoSomething else   Ã‚   DoSomethingElse; Edit box procedure TForm1.Edit1Exit(Sender: TObject) ; begin    Button1Click(Edit1) ; end; {... else} begin    if Sender is TButton then   Ã‚  Ã‚   ShowMessage(Some other button triggered this event!)    else if Sender is TEdit then   Ã‚  Ã‚   with Sender as TEdit do   Ã‚  Ã‚  Ã‚   begin   Ã‚  Ã‚  Ã‚  Ã‚   Text : Edit1Exit has happened;   Ã‚  Ã‚  Ã‚  Ã‚   Width : Width * 2;   Ã‚  Ã‚  Ã‚  Ã‚   Height : Height * 2;   Ã‚  Ã‚  Ã‚   end {begin with} end; Conclusion As we can see, the Sender parameter can be very useful when used properly. Suppose we have a bunch of Edit boxes and Labels that share the same event handler. If we want to find out who triggered the event and act, well have to deal with Object variables. But, lets leave this for some other occasion.

Charlotte Perkins Gilman Quotes

Charlotte Perkins Gilman Quotes Charlotte Perkins Gilman wrote in a variety of genres, including The Yellow Wallpaper, a short story highlighting the rest cure for women in the 19th century; Woman and Economics, a sociological analysis of womens place; and Herland , a feminist utopia novel. Charlotte Perkins Gilman wrote in favor of equality between men and women. Selected Charlotte Perkins Gilman Quotations And woman should stand beside man as the comrade of his soul, not the servant of his body. In New York City, everyone is an exile, none more so than the Americans. It is not that women are really smaller-minded, weaker-minded, more timid and vacillating, but that whosoever, man or woman, lives always in a small, dark place, is always guarded, protected, directed and restrained, will become inevitably narrowed and weakened by it. The woman is narrowed by the home and the man is narrowed by the woman. It is the duty of youth to bring fresh new powers to bear on Social progress. Each generation of young people should be to the world like a vast reserve force to a tired army. They should life the world forward. That is what they are for. To swallow and follow, whether old doctrine or new propaganda, is a weakness still dominating the human mind. Until mothers earn their livings, women will not. So when the great word Mother! rang once more,I saw at last its meaning and its place;Not the blind passion of the brooding past,But Mother the Worlds Mother come at last,To love as she had never loved before To feed and guard and teach the human race. There is no female mind. The brain is not an organ of sex. Might as well speak of a female liver. The mother poor invaded soul finds even the bathroom door no bar to hammering little hands. The first duty of a human being is to assume the right relationship to society more briefly, to find your real job, and do it. Love grows by service. But reason has no power against feeling, and feeling older than history is no light matter. To be surrounded by beautiful things has much influence upon the human creature: to make beautiful things has more. We have built into the constitution of the human race the habit and desire of taking, as divorced from its natural precursor and comcomitant of making. The women who do the most work get the least money, and the women who have the most money do the least work. There should be an end to the bitterness of feeling which has arisen between the sexes in this century. Eternity is not something that begins after you are dead. It is going on all the time. It will be a great thing for the human soul when it finally stops worshiping backwards. Two persons love in one another the future good which they aid one another to unfold. In our steady insistence on proclaiming sex-distinction we have grown to consider most human attributes as masculine attributes, for the simple reason that they were allowed for men and forbidden to women. George Sand smokes, wears male attire, wishes to be addressed as Mon frà ¨re; perhaps, if she found those who were as brothers indeed, she would not care whether she were a brother or sister. Habits of thought persist through the centuries; and while a healthy brain may reject the doctrine it no longer believes, it will continue to feel the same sentiments formerly associated with that doctrine. The softest, freest, most pliable and changeful living substance is the brain the hardest and most iron-bound as well. Death? Why this fuss about death. Use your imagination, try to visualize a world without death! . . . Death is the essential condition of life, not an evil. When one is assured of unavoidable and imminent death, it is the simplest of human rights to choose a quick and easy death in place of a slow and horrible one. Related Resources for Charlotte Perkins Gilman Charlotte Perkins Gilman PoemsThe Yellow Wallpaper - text About These Quotes Quote collection assembled by Jone Johnson Lewis. Each quotation page in this collection and the entire collection  © Jone Johnson Lewis. This is an informal collection assembled over many years. I regret that I am not be able to provide the original source if it is not listed with the quote.

Org behavior 3 leadership Essay Example | Topics and Well Written Essays - 5000 words

Org behavior 3 leadership - Essay Example The personal leadership model+300 9 13 3.2. Abilities+400 13 3.3. Personality+400 16 3.4. Values+500 18 3.5. The discussion desired effective theory of leadership+500 20 References 23 Bibliography 24 Introduction This process must include a structured procedure for self-assessment and development of necessary criteria like mission, value, ideals, goals etc. This paper will attempt to present a systematic procedure for encouraging the leadership qualities. In order to meet this objective, this paper is primarily divided into three sections. The first section will deal with the self assessment as it is necessary to identify and analyse the potential of being a successful leader. It is also important for taking necessary actions for the areas of improvements. The second section includes the development of necessary goal, mission, values etc, and these factors are very crucial as it paves the way for nurturing the leadership quality. In fact, this section creates a necessary basis for en couraging leadership quality through proper direction. The third section will present necessary theoretical backgrounds which are essential for shaping leadership qualities. This section will also focus on the development of personal leadership models and development of other leadership traits like personality, values, abilities etc. Finally, the entire discussion will be summed up in the conclusion. 1. Awareness and Insight through Self-Assessment To support the necessity of self-awareness for leadership development, Rothstein and Burke have commented that â€Å"self-awareness provides a basis for introspection, choice, priority setting, change and development† (Rothstein and Burke, 2010, p.5). The following self-assessment exercise have framed on the basis of five major areas that includes leadership potentials, self confidence, leadership skills, communication apprehension and creative personality. 1.1. Your leadership potential In regards to assessment relating to readine ss it is observed that I have scored 6 which in turn signify a moderate to higher readiness. Our supervisors thus tried to explain the aspects of the work to us to help enhance our abilities to be more ready with the task assigned (Leadership, n.d., p.3; Bowerman & Wart, 2011, p.121). The dimensions of participative and stewardship reflect an above average score of three and this shows that our supervisors not only helped work in a participative work environment but also worked as the protector of the resources both human and technological in regards to the organization (Nolan, 1998, p.1). This data shows that our supervisors avoided showing an authoritative position and also were not the blind followers of the works of the subordinates (Waddell, 2006, p.2). 1.2. Your self-confidence In terms of my character I am a hard working and confident individual who desires to be self reliant in achieving the goals set or entrusted upon me by my superiors. This personality trait also helps my superiors to better depend on me for achieving tasks of advanced level. In respect to the assessment made the scores obtained in each of the different parameters reflect a problem in my character where I reflect getting a jerk in respect to the rising of some unexpected event which may be adverse in nature. 1.3. Your team leadership skills This assessment exercise is also very useful in understanding the leadership orientation of the leadership type. The test for this sell-assessment exerci

Chemical, Biological and Nuclear Agents and Incidents Research Paper

Chemical, Biological and Nuclear Agents and Incidents - Research Paper Example There are four types of classifying various hazards using a color-coding system, which are the following: Blue (for threats to health or physical injuries), Red (flammability), Yellow (reactivity) and last, White (water reactivity). A new classification which uses the symbol of a radioactive propeller has been added to indicate a material is radioactive. This paper tackles the common chemical, biological and nuclear agents deemed to be dangerous and common incidents involving them. Most of the hazardous materials (hazmat, for short) are essentially man-made although a few of these are naturally-occurring, such as certain types of anthrax and radioactive elements. The three major categories of hazmat agents are discussed individually, and incidents involving the same materials, such as accidents during transport and spills or leaks during production. Only some 39 elements as found in the Periodic Table of Elements are actually hazardous, the rest of the materials are the results of combining these elements into various mixtures and compounds which made them hazardous if these are not handled properly (Burke, 2003, p. 43). Chemicals – it is the U. S. Department of Transportation (DOT) that came up with the nine major classifications for hazardous chemicals that are now widely used. These classes are mostly explosives, compressed gases, flammable liquids, flammable solids, oxidizers, poisons, radioactive materials, corrosives and last, miscellaneous hazardous materials (OSU, 1997, p. 1). Industrial chemical compounds are often long-lasting (they take years and decades to degrade to be harmless) and find their way into water supplies, lakes, rivers and oceans and along the food chain. Research conducted eliminated smoking, drinking, lifestyle and diets as probable factors and the polluted environment is the most likely cause of many cancers (Steingraber, 1999,

Non-Verbal Communications Essay Example for Free

Non-Verbal Communications Essay Non-verbal communication can be summed up as speaking without words. It includes body language, posture, gestures, facial expression and eye contact. Furthermore, this style of communication includes physical appearance, for example what you are wearing or the hair style you choose. Even the way in which people speak contains non-verbal cues. These cues include the tone and emotion behind verbal communication. Non-verbal communication is a very important aspect of communicating effectively and is something that we encounter every day in many different contexts. Purpose: The purpose of this presentation is to illustrate the importance of non-verbal communication. The presentation will explain the role that non-verbal communication plays in every day conversations, group work, and place of employment. It will draw attention to the atmospheres created by this type of communication as well as identify the negative and positive aspects. Scope: We will begin by defining non-verbal communication and provide a variety of examples of the different aspects of the topic. From there, we will identify the principles of non-verbal communication. These principles explain the effects of what non-verbal communication really is. Next, a description of the different types of non-verbal communication will be presented along with an explanation of their meaning. Furthermore, we will identify how different cultures use non-verbal communication around the world. The conclusion will involve a summary of non-verbal communication, a reinforcement of its importance, and an implication for its future use. Outcome: The main outcome of our presentation is to educate the audience on how to recognize non-verbal cues from others. If non-verbal cues are recognized it is easier to identify if there is a problem with the communication, understanding of the communication and perhaps more importantly how the other/others feel about the communication. As we learn to recognize these traits in others, it will make it easier for each one of us to identify and correct the behaviours within ourselves. This is perhaps one of the important outcomes we would like to achieve as it will make each of us conscious of our own actions to ensure a positive communication level to everyone both business and personal. It is also important to note that non-verbal communications are both positive and negative, and to know the difference. Along with this idea is also, the importance of know some critically cultural differences that are observed especially in the business world. Roles that Members played: As a group, we met on two occasions to discuss the project. We divided the different sections of the presentation, individually formulated ideas, and then came together as a group to share ideas. Our decisions were finalized after the group discussion. During our presentation there will be an opportunity for each member to discuss the topic at hand. To present each topic we will make use of a power point presentation for a visual reinforcement to our statements. During the next week we will be meeting to create our presentation in order for a smooth, confident, and accurate delivery. Method of Delivery: We have three main areas of discussion: 1) The Introduction of the group and topic as well as identifying the outcome. These areas will be handled by one person. This part of the presentation has to be able to get the audience motivated and engaged for the rest of the presentation. 2) The actual presentation of our topic will be handled by two people. This part will be the focus of the presentation as it will be the information stage. Providing insight and knowledge to the audience. 3) Conclusion of the presentation. This is an integral part of the presentation because it brings not only the presentation together it is generally what the audience will remember the most. Method of handling Q A: We are going to ask the audience to hold all questions until the end of the presentation. This will give presenters an opportunity to present all the information to avoid questions that may be answered in the latter of the presentation. We will ensure that a considerable amount of time will be allotted for questions and answers. Upon being asked a question, any group member will be able to answer; however, other group members will be able to respectfully interject to provide additional information Method of Concluding the Presentation: The conclusion will involve a summary of the presentation as well as suggestions for future implications. Pictures to reinforce the positive and negative non-verbal attitudes will be provided to enhance our presentation. This will be done to encourage interaction between the presenters and the audience. Examples of both positive and negative non-verbal attitudes will be provided. Questions will then be asked of the audience to provide the type of non-verbal communication the visual aid is portraying. Obtaining interaction from the audience will give a good summarization to the presentation.

Edmund Emil Kemper III: Serial Killer Essay -- Biography Biographies

Edmund Emil Kemper III: Serial Killer Edmund Emil Kemper III was raised by a verbally abusive mother and her succession of abusive husbands. He was 6'9'' and therefore there was really no where that he could hide once the police caught on to his murderous activities. At a young age Edmund tortured and killed animals and had fantasies that combined sex and violence (crime library, 2000). Edmund's younger sister said that "he would stage his own execution in the form of a childhood 'game' in which he had her lead him to a chair, blindfold him, and pull and imaginary lever, after which he would writhe about as if dying in a gas chamber" (Leyton: 1995, 43). By the time that Edmund was finally apprehended by the police he had killed ten people by strangulation , stabbing an shooting. These victims not only perfect strangers but his grandparents and his mother as well. Edmund's background was similar to that of many serial killers. His parents had a tumultuous marriage and they separated when he was nine (crime library, 2000). Edmund's parents were not bad parents, they did try, but he was a difficult child. Even though he was growing quickly in size he was afraid of other boys and had problems making friends and forming relationships. Since Edmund was so difficult to handle he was sent from his mothers house to his fathers were subsequent threats to his stepmother lead him to be sent to his grandparents farm. This is where his first killings occurred at the age of fourteen. "I just wondered how it would feel to shoot Grandma" (Leyton: 1995, 46). This is what Edmund said to the police when they arrived at the farm after he shot and killed both his grandmother and grandfather. He said that he felt an overwhelming rage, like he ... ...d, he had intercourse with dead corpses, decapitated heads (his mothers was said to be put on the mantel at one point) and he even handcuffed the corpses (Leyton: 1995). After killing the girls he made an attempt to ensure that the girls were of the upper class, this was a very important point with him (Leyton: 1995, 66). "I didn't want to kill all the coeds in the world", this quote may give some insight into who Kemper is now as he sits in an institution and is said to be a 'happy' man, he has challenged all the problems in his life that bothered him and now after the issues have been resolved he appears to be content (Leyton: 1995, 77). References: Leyton, E. (1995). Hunting Humans: The Rise of the Modern Multiple Murderer. Toronto: McClelland and Stewart. The crime library, 2000 [wysiwyg://2/http://www.crimelibrary.com/serials/kemper/kempermain.htm]

H.G. Wells’ View of Race Essay

In the assigned reading about and by H. G. Wells there is little to indicate that he is a racist. In the two short stories Wells has the narrator refer to African natives as â€Å"heathens† in â€Å"Aepyornis Islands and as â€Å"niggers† in â€Å"Jimmy Goggles the God. † Likewise in the assigned sections of the of book Tono-Bungay, the narrator refers to niggers. By today’s standards such words are often automatically assumed to be a sign of bigotry against a race, and if they were written today they might very well indicate such a tendency. However at the time when Wells wrote, political correctness had not reared its ugly head and people, particularly English people describing the natives of Africa as â€Å"niggers. † This was the word used. It was not necessary a deprecating term, it was â€Å"the† term. When Wells uses the word he is conforming to the vernacular of the day. This is not to say that there isn’t something of an elitist attitude in the characters Wells created. There seems to be three things that Wells consistently lampoons: the Christian religion, the ignorance of people of all sorts, and the superior, toffee-nosed attitude of the English. Wells was a writer of satire. He pokes fun at religion both when he describes the readiness of the natives to consider him a god in â€Å"Jimmy Goggles the God† as well as enjoying the playing of a practical joke on the missionary to embarrass him in front of the villagers. He clearly dislikes ignorance, particularly those people who foolishly pontificate on things they know nothing about such as the orchids and the aepyornis, and the case of Dawson v. Butcher. Lastly he enjoys satirizing the overly self-important attitude of English men who go into the jungle and expect this to be just they he expected them to be when he was sitting back in his private club in London. It is as if anything that is not English is improper and is only tolerated because the standards of the people in such places as the jungle are embarrassingly low and likely to stay that way. In Tono-Bungay Wells lets the narrator tell his story of a trip into the jungle where a man came from a village and â€Å"hailed us in and unknown tongue† (emphasis mine). He did not say it was a language he did not speak, but because it was not Oxbridge English, it was â€Å"unknown. † Interestingly, because Wells sees fit to make fun of such a superior attitude, one cannot help but wonder if he is not poking fun at himself at the same time because of his attitude toward members of these groups of people.

Meeting Customer Needs

Content 1. 0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. 0 Identification and Analysis of the Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2. 1 The Problem of NBAstore-eu†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2. 2 Marketing analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2. 1 Products Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 2. 2. 2 Price & Promotion Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 4. 0 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 1. 0 Introduction Today’s connected consumers have become far more dif? ult to please. A study by Gartner (2010), Inc, a technology research company, found that a majority of consumers rely to some extent on social networks to guide them in their purchase decisions. This ability to compare competing services and products and interact rapidly with other customers has intensi? ed competition in virtually every market. According to Peters (1987), marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future.The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. Customer expectations are beliefs about service delivery that serve as standards or reference points against which performance is judge d. Because customers compare their perceptions of performance with these reference points when evaluating service quality, thorough knowledge about customer expectations is critical to services marketers. Knowing what the customer expects is the first and possibly most critical step in delivering good quality service.Being wrong about what customers want can mean losing a customer’s business when another company hits the target exactly. Being wrong can also mean expending money, time and other resources on things that do not count to the customer. Being wrong can even mean not surviving in a ? ercely competitive market (Woodruff, 1987). With the popularity of sports increasing rapidly among the youth of today, the businessmen have devised several different means of boosting their business with the help of the sports.One such way is the manufacturing and sale of sports merchandise, that includes articles like shoes, socks, bags and jerseys that are worn by the popular sportsme n. The game of basketball has also not remained untouched of such aspects. After years of having to search high and low for basketball gear, or pay extortionate shipping fees to get goods sent over from the US, the NBA has announced a new online store will be launched for international customers. NBAstore-eu has been launched in September, 2012, featuring a wide range of NBA-branded goods (NBAstore-eu, 2012).The site is available in English, French, Italian and Spanish with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will further enhance the e-commerce retail experience (NBAstore-eu, 2012). This report is to find out a discrepancy is there between what the customer would like and what the NBAstore-eu is providing. This report is from operations and marketing aspects to identify and analyse the problems which might cause the discrepancy.In the end, the report is going to give some recommendations to improve the match between expectation and delivery. 2. 0 Identification and Analysis of the Problems 2. 1 The Problems of NBAstore-eu NBAstore. eu is aiming to put an end to the days that fans only can buy official jerseys or team products from NBAstore in the USA and pay a lot of delivery fees (NBAstore-eu, 2012). On the other side, the fans of NBA in Europe are the target customers of NBAstore-eu, what the expectation of customers is to get the varieties of products from NBAstore-eu and pay less delivery fees to support their favourite team.Therefore, the current market/customer expectations of the NBAstore-eu and the purpose of catering service are coincident. However, the researcher discovers that there is a mismatch between what marketing has identified and operational activity actually delivers. Some fans state that (Appendix) the products that NBAstore-eu provide are much less t han NBAstore in USA and the price of products is even expensive than other NBAstore all over the world. Obviously, there is discrepancy between customers’ expectation and what NBAstore-eu has brought to them. 2. 2 Marketing AnalysisThere is no doubt that the National Basketball Association (NBA) is considered by many sports analysts as a top marketed professional sport (Salzberg, 1998). Nowadays, the fan base in Europe is growing rapidly because of superior performance of the European players in NBA. Such as Dirk Nowitzki, the best european player in NBA who is a German has carried his team Dallas Mavericks to win the 2011 NBA championship. Andrea Bargnani, who is Italian and plays for Toronto Raptors, was selected first overall in the 2006 NBA Draft. Luol Deng is Bristish who plays for Chicago Bulls, and selected for his NBA All-star game during the 2011-2012 season.Tony Parker is a french who plays for San Antonio Spurs, he has helped the team won three championships, selec ted as 2007 NBA Finals’ MVP and 4-time All-star. At last, Spain, provide a lot of greater players to NBA, and the spain national team nearly beat the USA dream team in 2008 and 2012 Olympic Games. According to Ian Whittell’s (2007) report, Today, millions of basketball fans across Europe have a wide range of ways in which they can watch their heroes and favorite teams competing live at the business end of the season – even if there is always the curse of time difference to overcome.The nature of the league means overseas interest is also an ever-evolving and changing entity. Great Britain has never been considered a hoops hotbed, but generations of basketball fans who were attracted to the sport by Michael Jordan and his glory years with the Chicago Bulls have this week been able to watch two players who could star for the British team at the 2012 London Olympics – Luol Deng and Ben Gordon – dismantle the defending champion Miami Heat (Daisy, 2007) . Fans in Europe are watching a lot more basketball now and so they are better educated,† says Rich Sheubrooks (2007), who combines his duties as Nike global basketball consultant with those of global scouting director for the Memphis Grizzlies from his base in Barcelona. As there is millions of fans in Europe and the amount is growing, set up a NBAstore-eu is a wise move for NBA to expand the Europe marketing. But NBAstore-eu now haven’t reached the customers’ expectation due to the products and prices issues. 2. 2. 1 Products AnalysisNBA jerseys were once only for people who religiously followed a particular team whereas nowadays people may just be wearing a jerseys because they like the design. Basketball jerseys have also become a fashion statement and people who don’t even watch NBA can be seen wearing them, it has have the name and reputation of nike with michael jordan backing it up as well as the classic styling that will keep in fashion for a very long time too. To the fans, wearing nba jerseys also helps fans to feel like they belong to a group.It is one of the best ways to distinguish who supports which team and helps fellow fans gather together, NBA jerseys can provide good quality as well as dealing with a reputable. As the major items for sale on NBA stores, the number of jerseys in NBAstore-eu is far less than NBAstore. For some famous team, the number of jerseys on sale in NBAstore-eu is only one-seventh as the number of NBAstore. Figure1 shows the huge mismatch of five famous teams’ jerseys on sale between NBAstore-eu and NBAstore. | |NBAstore. eu |NBAstore. om | |Teams | | | |Stores | | | |Boston Celtics |13 |108 | |Miami Heat |12 |113 | |Los Angeles Lakers |21 |101 | |New Yorks Knicks |5 |85 | |Chicago Bulls |17 |84 | |Total |68 |491 | Figure 1: Comparison the numbers of five famous NBA teams’ jerseys on sale. (Sources from www. nbastore. eu and store. nba. com) There are two main types of NBA je rseys, one is called swingman jersey, and the other is called replica jersey. Replica jersey is cheaper and the numbers and names are ironed on, the swingman jerseys are the ones that the numbers and names are stitched on and they are a little more expensive, most people prefer swingman jerseys because the look a lot better. Jerseys in NBAstore-eu are major make up by replica jerseys, on the other hand, the jerseys in NBAstore are most make up by swingman jerseys.According to a basketball fan who live in England and he said that (Appendix), â€Å"I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. † The varieties style of jerseys can be seen in NBA games. Normal ly the players are wearing home jerseys or away jerseys. Sometimes, the away team needs to wear secondary away jerseys owing to long time journey.Moreover, some special designed jerseys for holidays are awesome and attractive. For examples, NBA has present special jerseys every year for St. Patrick’s Day and Latin Nights, and for the 2012 Chrismas Day, several new style jerseys called big color jersey have been presented. Also NBAstore provide some fashion jersey, which can’t be seen in the games, but they all have unique nice-looking appearance. Customers can purchase all kinds of jersey on NBAstore, but in NBAstore-eu, there are just a few styles of jersey on sale, even through the advertisement of the big color jerseys for the Chrismas can be seen in each commercial channel of NBA, but there is still no stock of the jerseys in NBAstore-eu.Customize jerseys are the special offer for customers in NBA official stores, customers can buy each team’s jersey or t-sh irt what ever replica or swingman with their own name or number on it. It is an attractive deal for customers, but NBAstore-eu only provide customize jerseys of two teams, and no swingman option. As the target market of NBAstore-eu is the European market, the jerseys of European players must be an important part. Research has found that there is no Jersey of Luol Deng in NBAstore-eu (Appendix), Deng is the best British player in NBA and definitely became an all-star player last season. It is not prudent for NBAstore-eu to miss his jersey on sale.Compare the products on sale in the outlet of NBAstore-eu and NBAstore, the number of products on sale is 503 to 448. NBAstore-eu have more products in the outlet, it seems like NBAstore-eu have beaten the flagship store at this point, but the numbers occasionally can not state the truth. The products in the outlet of NBAstore-eu are most make up by headwears and souvenirs, there are 371 products in these two parts, these products are hard t o stimulate the customers’ desire to buy, and there are only 19 jerseys on sale. On the other hand, the products in the outlet of NBAstore are most make up by jerseys, t-shirts and shorts, there are 140 jerseys on sale, so that the quality of the outlet is easy to identify. 2. 2. Price & Promotion Analysis There is also a discrepancy between customers’ expectation and the price of products in NBAstore-eu. As the NBA is a league in USA, so the price in NBAstore can be the standard price. In NBAstore, the price of standard replica jersey is $59. 99, the price of standard swingman jersey is $89. 99, and the price of customize replica jersey is $54. 99. In NBAstore-eu, the price of standard replica jersey is ? 45. 00, the price of standard swingman jersey is ? 65. 00, and the price of customize replica jersey is ? 55. 00. Research has found that the price of NBA official store in China is also a valuable data to analysis.In China, the price of replica and swingman jersey i s ? 390 and ? 580 respectively. Figure2 shows the price comparison of three NBA official stores. |Type of Jersey |NBAstore. com |NBAstore. eu |NBAstore. cn | |Stores | | | | |Replica Jersey |$59. 99 37. 3 |? 45 |? 390 39 | |Swingman Jersey |$89. 99 56 |? 65 |? 580 8 | |Customize Jersey |$54. 99 34. 2 |? 55 |- | Figure 2: Price comparison of three NBA main official stores. (Sources from www. nbastore. eu, store. nba. com and www. nbastore. cn) As the figure2 shows that NBAstore-eu is the most expensive store, the price of jersey in NBAstore-eu in far more expensive than the other two. Considering the tax fee for overseas products, but NBAstore-eu is still expensive than NBAstore-cn. One of the core ideas to launch NBAstore-eu is aiming to put an end to the days of giving money to friends who are visiting USA to bring back a ton of stuff.Nevertheless, the fact is that with NBAstore-eu has set up for more than three months, ask friends who are going to USA to bring some NBA stuffs back may still save money. Moreover, research has found that sometimes purchase a swingman jersey from NBAstore even cheaper than NBAstore-eu for people living in England. Normally, if customers are living in the UK, to buy a swingman jersey from NBAstore-eu cost ? 65 and ? 4. 95 for shipping fee, total ? 69. 95. Buy a swingman jersey from NBAstore cost total $134. 33 (including international shipping fee and tax), the price is approaching to ? 82. 6, so normally purchase from NBAstore-eu when customers are in Europe is cheaper. Nevertheless, sometimes, like for some holidays, sellers always make discount for promotion.Just like the Black Friday in 2012, NBAstore-eu provided 15% discount of every single product, so the charge of a swingman jersey is simply total ? 60. 2. Meanwhile, NBAstore presented 20% discount promotion code, and the big difference is that the discount is for entire order, so that means the charge of a swingman jersey is barely ? 66 for orders in the UK. Although pur chase a swingman jersey from NBAstore is still more expensive, but the variety of products there is much more than NBAstore-eu. Six pounds differential but considerably more options, and chances to get products that NBAstore-eu do not have. Obviously many customers will prefer to NBAstore, the promotion make NBAstore-eu in an embarrassing positon. [pic] Figure 3: Comparison of the intensity of promotion. Source from www. nbastore. eu and store. nba. com) 2. 3 SWOT Analysis NBAstore-eu have some strengths that the shipping time is shorter than buy goods from other official stores, and the products have guaranteed quality. Additionally, there is more accessories products than retailers. The weaknesses of NBAstore-eu as mentioned before are the products, prices and promotion. NBAstore-eu also have great opportunities to gain more profits because europe is a huge market, and it is merely explored a small part. Moreover, the fan base is growing rapidly. The retailers or similar online st ores in Europe are few, so that there are little competitors.The main threats of NBAstore-eu are the sellers on ebay. co. uk. Because some similar products on ebay are cheaper than the official website. Moreover, basketball is not the most famous sports in most European countries, so other sports will lead to customer segmentation, then the amount of customer will decrease. |Strengths |Weaknesses | |? Faster delivery for European fans |? Far more less products than flagship store | |? Guaranteed product quality |?Higher price than other official stores | |? More accessories than retailers |? Intensity of promotion is low | |Opportunities |Threats | |? Huge explorable market |? Sellers on ebay. co. uk | |? Few of competitors |? Better products from other official stores | |?Fan base growing rapidly |? Other sports led to customer segmentation | Figure 4: SWOT analysis for NBAstore-eu 3. 0 Conclusion The report has analysis the current problems for NBAstore-eu. The principal proble ms are products, prices and promotion. The intent and purpose of set up a NBAstore for European are great, but those problems make NBAstore-eu have a colossal mismatch to the expectation of customers. The types of products there are much fewer than expectation, many customers can’t get what they want from the NBAstore-eu. The prices there are not fair to the customers in Europe.The prices there are more expensive than other NBA stores. That means if the customers are going to buy something in NBAstore-eu, they need to pay more money and get fewer options. Moreover, the promotion intensity of NBAstore-eu is not as good as others. In general, these three big problems led a huge discrepancy to the expectation of customers. If those problems can’t be solved, there will be a giant mess for NBAstore-eu. The report has also used SWOT analysis, the results show that the NBAstore-eu not only have some drawbacks, but also have some strengths, opportunities and threats. The short er shipping time is the core strengths for NBAstore-eu for sure, and the products have guaranteed quality.As the Europe is a huge explorable market with an increasing number of fans, it is a big opportunity for NBAstore-eu to occupy the market. Besides, NBAstore-eu have some threats from the retails in europe, such as sellers on ebay, and other sports will segment the market, that’s also a threat. 4. 0 Recommendations As the intent and purpose of set up NBAstore-eu is providing excellent services and products for customers in Europe. In order to give European customers chance to buy products with minor time and the shipping fee. The expectation of customers is the same as the aiming of NBAstore-eu. As a matter of fact, the NBAstore-eu provide few products and more expensive prices than purpose. In order to solve the problem of products, NBAstore-eu need to import more products.As jerseys are the major commodities for NBA stores, first of all, NBAstore-eu should import more je rseys, specially the jerseys for European players, such as the missing one of Loul Deng. NBAstore-eu as a branch of NBAstore, the amount of products there are no need as much as the flagship, but the jerseys of famous players is still needed, just don’t miss the products for those all-star players though, that can reach the expectation of customers. Second, NBAstore-eu need to import products which are selling well in the NBAstore. Such as new style jerseys, and those hot swingman jerseys. The styles of jerseys in NBAstore-eu are fewer, so NBAstore-eu need some more styles of jerseys in order to create additional profit.NBAstore-eu need to import more swingman jerseys than replica jerseys, because swingman jerseys are more admired than replica jerseys. Third, NBAstore-eu need to offer more options for customers to customize their jerseys or t-shirts. For personal, some customers may want their own name and number on their favourite jerseys, customize products also can be a wi se choice as a special gift. Meanwhile, some sport teams may need the fashion jersey of NBA teams as their team jersey, so customize jersey may become their choice. Furthermore, some fans may like to have a NBA team t-shirt with their own name on it, that’s also opportunities for NBAstore-eu to gain more profits.The price issue is also a barrier for NBAstore-eu to reach the expectation of customers. As Figure2 shows, the prices in NBAstore-eu are extremely expensive than NBAstore. There is approximately ? 8 differential for a replica jersey, ? 9 differential for a swingman jersey and ? 21 differential for a customize replica jersey. Considering the international tax fee, for customers in the UK to buy one swingman jersey from NBAstore, the international handling fee is about $20 (See figure5), it is about 22% as the price of the products for retail. Despite the fact that the international handling fee is existing, but the price there is just 122% or more as the price of produ cts in NBAstore.It’s no doubt the international shipping fee is expensive, but one of the aiming of NBAstore-eu is to provide short shipping time and products with cheaper shipping fee. For customers in the UK to purchase some something from NBAstore-eu, they still need to pay ? 4. 95 for standard delivery or ? 6. 95 for express delivery. The conclusion is the price in NBAstore-eu is higher than customers’ expectation, the NBAstore-eu need to reduce the price. The international tax and shipping fee are two factors that can’t be ignored, but in China, the prices in NBAstore-cn are still cheaper than NBAstore-eu. The price in NBAstore-cn can be a worthwhile indicative price for NBAstore-eu to reach the expectation of customers. [pic]Figure 5: Price details for purchasing a swingman jersey from NBAstore for customers in UK. (Sources from: store. nba. com) NBAstore-eu has just set up for more than three months, it’s a quite new branch in Europe. Promotion is an essential element in the marketing mix. It's a tool used by businesses, both large and small, to inform, persuade and remind customers about the products and services they have to offer. Without business promotion, companies would be stagnant and lack substantial growth because their brands would have low visibility in the market (Miranda, 2012). Promotion can help an organization: ? Increases Awareness ? Increases Product Knowledge and Preference Increases Retailers ? Increases Sales As a new branch, NBAstore-eu need those benefits. Basing on the current situation, the promotion intensity of NBAstore-eu is low, so NBAstore-eu need make reinforce the intensity of promotion. For example, NBAstore-eu can deliver more advertisements through more media in order to increase awareness. Then, NBAstore-eu can provide discounts on festival days to attract more customers, make sure the intensity of discount is not lower than NBAstore. Good promotion also can help NBAstore-eu to get the opp ortunities, mentioned on SWOT analysis, occupy the European market. Reference List: Daisy Caton-Jones. (2007).NBA fans in a London sports bar watch the Bulls beat the Heat on Sunday. [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Gartner, Inc. (2010). â€Å"Gartner Research†. [Online]http://www. gartner. com/technology/research. jsp [Accessed 5th Dec, 2010]. Ian Whittell. (2007). Fans in Europe tune in for NBA action [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Miranda Brookins. (2012). Why Is Promotion Important for a Business? [online]http://www. ehow. com/about_7221403_promotion-important-business_. html [Accessed 3rd Jan, 2013] Peters, T. (1987).Thriving on Chaos: Handbook for a Management Revolution. London: Pan, p. 43. R. B. Woodruff, E. R. Cadotte and R. L. Jenkins. (1987). ‘Expectations and norms in models of consumer satisfaction’, Journal of M arketing Research 24, pp. 305–14. Salzberg, Charles. (1998). From Set Shot to Slam Dunk. New York: McGraw-Hill. p. 203. ISBN 978-0-8032-9250-5. Appendix: (Interview of a basketball fan who always wearing NBA jerseys and plays basketball in Gloucester) Researcher: Do you know there is a new NBA store launched for European customers recently? Fan: Yes, but I haven’t bought anything from there yet. All the jerseys I got are brought from ebay or NBAstore.Researcher: Why don’t you try NBAstore-eu? That store are aiming to provide products for European customers. Fan: I have viewed the website several times, but I didn’t find something I’d like to buy. I’d like to buy a Luol Deng jersey recently, but I can’t find it on NBAstore-eu. I think the products there are scarce, and the styles of products there are out of fashion. There are not many options, maybe that store didn’t import new products very often. Researcher: If you buy jersey s from NBAstore, that will charge you a lot of shipping fee and tax fee, right? Fan: Yes, absolutely. Regardless of the fact that, I prefer to pay a little more to get what I really want.Researcher: Do you ever think about to buy something from NBAstore-eu? You can pay a little delivery fee and get the products in shorter time. Fan: No, the prices there are expensive. I don’t know why, much expensive than the standard price in US. I rather to buy something from ebay, that also will charge me a little delivery fee and shorter time. Researcher: But the products from sellers on ebay are having no assured quality, how about if you buy something that is fake? Fan: I don’t worry about that, the major items I’d like to buy are jerseys, and I have the experience, I know how to identify whether the jersey is authentic or not. Researcher: What kind of jersey do you prefer? Swingman or replica?Fan: I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. Researcher: How do you think the promotion of NBAstore-eu? Fan: I don’t know. Probably it is a poor effort, I haven’t seen much advertisement of it. The way why I know NBAstore-eu is because I’m a member of NBAstore, and I received a e-mail from NBAstore to notice me that. Researcher: If NBAstore-eu can provide more refined products with smart

Alfred Hitchcock Essay Example

Alfred Hitchcock Essay Example Alfred Hitchcock Essay Alfred Hitchcock Essay Alfred Hitchcock (13 August 1899 29 April 1980) is perhaps one of the most renowned and innovative film directors in the history of cinema, with an incredible film-making career spanning over half a century and dozens of award- winning films. He specialized in the psychological thriller genre, creating famous hit films such as Psycho (1960), North by North-west (1958) and Vertigo (1959) and revolutionized many cinematic techniques such as camera angles, lighting and sound which he used extensively in his films to successfully create a variety of moods and atmospheres in scenes and to manipulate the audiences feelings and emotions from fear, shock and suspense.Psycho was based on the novel written by Robert Bloch, and is probably one of the most recognisable and famous films made by Hitchcock. Released in 1960, it initially received mixed reviews from film critics, but soon it became a massive hit at the box office and thousands of people around queued up at movie theatres to watch t he film. Later, many critics considered it Hitchcocks best film and praised Psycho as a masterpiece of cinematic art. Despite all these good reviews, the film caused a lot of controversy because it contained quite explicit gore and sex references, things that have rarely shown so strongly on American films as in Psycho .For example, there is a scene where a shadowy figure brutally stabs a woman while she is showering, and an embalmed corpse is shown during the end. Although these scenes are nothing compared to the brutal and overwhelmingly gruesome horror films of today, Hitchcock still struggled to get his whole film released due to censors efforts to delete several explicit shots in the movie. Psycho was known as the mother of all horror films and Hitchcock basically formed the whole archetypical basis for most horror and thriller films that were released after it.Shot in stark black and white, the film Psycho portrays young secretary Marion Crane as she successfully steals $ 40,0 00 from her employer and leaving her town of Phoenix in Arizona, intending to get married. However, as Marion escapes, she drives through a heavy rainstorm at night and accidentally drives off the highway, driving along an unlit road and turning up at the eerie, seemingly deserted Bates Motel, in the middle of nowhere. However the motel owner Norman Bate hurries out and helps her inside with her bags while the rain pours around them.After Marion has settled into her cabin, Norman Bates innocently invites her to have dinner with him in the massive, eerie house that overlooks the motel, however after he has a loud and furious argument with his invalid mother up in the second floor of the house, he brings the dinner down to the motel and suggests to Marion they have it in the parlour. The parlour scene is the scene prior to the famous, celebrated shower scene, and Hitchcock is very successful in this scene in using his technical mastery of camera angles, lighting and clever imagery to foretell the future events of the film. The scene begins when Norman walks into the darkened parlour and switches the light on, illuminating the room .The parlour, where the scene takes place, is a very interesting room which reveals a lot about Normans personality. It is decorated with stuffed birds of prey, like owls and large ravens, hanging from the walls and ceilings .The camera pans to each one, finally showing Marions uncomfortable expression with eating in a room full of stuffed birds. The two characters sit on the opposite ends of the room, both facing each other; however the camera never shows both of them in the same shot for most of the duration of the scene. In the scene Hitchcock makes clever use of camera angles and the position of the actors in the camera shots to subtly show to the audience the emotions of the two characters and who has power in the conversation .He also uses lighting to show the personalities of the two next to where Marion is seated there is a br ight light so there is almost no shadows on her , however, Norman is sitting in the dark side of the room, and most of the time half of his face is shrouded in shadow, something that cleverly shows his dual or split personality that is revealed and explained later in the movie.Marion starts eating her dinner, while Norman never touches his. Instead he watches her intently, sitting upright as she nibbles her sandwich, looking frightened as well as very interested. He remarks to her You eat like a bird which she replies to Youd know, of course as she looks around the room at the large stuffed birds, staring at her form the ceiling. They have a noticeably uncomfortable conversation about his strange hobby (taxidermy) which fills the time, not pass it and the audience notices his lack of friends. For most of the start of the conversation, the camera switches smoothly between Marion and Norman as they talk, and the camera angles are ordinary, shot at neither a low or high angle shot. Ho wever, as they start to talk about Normans mother and his furious argument with her, Norman is strangely shot in a very low angle- shot, that is cleverly framed to include the huge stuffed owl that hangs from the ceiling above his head, causing the audience to think of Norman as some kind of predator.His face is also half-shrouded with shadow. This change subtly shows that Norman has gained the power in the conversation. Despite this, his voice is still quiet. Suddenly, as Marion delicately suggests that Normans mother should be put someplace else in other words, an institution, the mood and the atmosphere of the room goes cold and foreboding, and the camera switches to Norman using a close-up shot of his face as he slowly leans in towards Marion, showing his angry face. Deep violins and cellos play slowly and ominously in the background, showing the seriousness of the conversation but not too loud as not to obscure Normans words. The camera quickly switches to Marion a few times, f raming her perfectly with a high-angle shot to show her powerlessness. The music rises with Normans simmering anger, and he furiously scorns Marions suggestions, but then leans backs against his chair and the music quietens with his anger, suddenly he is back to his friendly, affable personality. Now that the audience know the Norman is trapped in a situation where he has to care for his ill mother or let her die, they sympathize with him more.Afterwards, Marion decides to leave and thanks Norman for the dinner. While doing so, she stands up and talks a bit more, and the camera frames her with a low-angle shot- while showing Norman, who is still seated, in a very high-angle shot; this shows that Marion has regained power and to make the audience to think of Norman as less of a threat to Marion than before. However, before she leaves the room, Norman quickly asks Marion her name, and she accidentally replies with her real name (Marion Crane), not the name she signed in the motel ledg er (Marie Samuelson). The audience wouldve realized by now that there could be a connection between Marions bird-related surname with the birds of prey that Norman Bates stuffs, which he calls his hobby, and if this is perhaps a glimpse of the fate of Marion Crane, however they cannot be too sure at this moment, as why would Hitchcock kill the main protagonist so early in the film?After Marion leaves the room, Norman stands up and starts chewing some gum. His mood and personality has changed dramatically; he is suddenly more relaxed and casual, contrasting with his nervous and edgy temperament that he had when Marion was in the parlour. Walking towards the counter and picking up the ledger, the audience notice how confident he has become, and wonder what the reason is. He opens the ledger and the camera shows a close-up of what hes reading- the fake name that Marion wrote on her arrival to the motel- and then switches back to his face, while he shows a slight smirk at the false name and location. Then, he slowly walks back into the dark shadowy parlour, his face and body covered in darkness, and stops before a wall, momentarily surrounded by large, sinister birds of prey. The audience can see that he is trying to listen to whats happening next door, and then removes a painting on the wall that separates the parlour from Cabin Room 1 where Marion is staying to reveal a small jagged peephole cut into the wall, a beam of bright light coming from it.Peering into the small hole, it is revealed to Norman that Marion is undressing to take her shower. Hitchcock uses a point-of-view shot with the camera to show to the audience exactly what he is seeing, and they feel uncomfortable to be put in a position where they can spy on Marion. Next, the camera switches to an extreme close-up of Normans face, filling the screen with just his unblinking eye, which is illuminated slightly due to the hole. The music that is played during the scene (sinister, high-pitched, violins an d cellos) is very effective as it adds to the mounting creepiness of Norman Bates. Norman puts the painting back , and gazes at nothing, as though he is thinking intently about Marion, a stony, evil expression on his shadowy face .The audience are very fearful at this point, as they think that Norman could now try to assault Marion or alert the police over her fake name, and as he walks resolutely out of the parlour while the music gets slightly faster and louder, but the audience relax, as Norman instead walks up the hill to the large, sinister house where his mother is, and walks inside, shutting the door after him. The camera uses a long shot when he does this, to suggest that Norman is no longer a threat as he is so far away, lulling the audience into a false sense of security. The audience are now itching to find out what happens, whether Marion would escape with her boyfriend or give up the money, and as they know that they watching a Alfred Hitchcock movie, they know that the re are probably many shocking twists that make his movies so exciting, but perhaps not as shocking as what happens next in the filmThe camera switches to the interior of Cabin Room 1 and shows Marion, who is now clothed in a bathroom robe, scribbling on a piece of paper before ripping it out and tearing it to pieces. She walks to the bathroom and flushes the pieces of paper down the toilet (shockingly, another ground-breaking moment- a toilet flushing had never been seen or heard on American films, which was to jolt audiences, but not nearly as much as her brutal murder) and takes off her robe, steps in the bathtub, closes the shower curtain and turns the shower on.This is the beginning of the famed shower scene, where Marion, what the audience think is the movies main heroine and protagonist gets violently and brutally killed off while shes having a shower in the motel bathroom, in an unexpected twist that shocked the audience. The scene is only 4 minutes long, with over 70 differe nt shots and many camera angles and it took 6 days to fully film it. Hitchcock paid enormous amounts of attention to details, and used cinematic techniques extensively such as camera angles, music and sound effects to create a truly horrific murder scene.As Marion is showering, one of the most noticeable features of the scene is the extreme crispness and loudness of the sounds that she makes, accentuating the lack of other noise around her. Furthermore, as she is showering, it looks like she is really enjoying herself, as though the shower , probably because she has decided to go back to Phoenix and the water is having a cleansing effect on her, cleaning all of her guilt. Next, the camera shows Marion from behind to show the shower curtain. The bathroom door is opened, and the audience can just about see a sinister, shadowy silhouette through the translucent shower curtain as he/she steps forwards towards the shower, although Marion is oblivious to her surroundings. By now, the audi ence would be screaming at the screen, telling Marion to look behind her, but the silhouette pulls across the curtain (the sound of this is amplified greatly to emphasize its abruptness) to reveal itself -an unidentifiable, shadowy figure brandishing a large and menacing knife, one of the most iconic images of the horror genre, and stabs Marion repeatedly as she struggles.The sequence of shots that follows are shot from many different angles and altogether there were more than 70 shots, and the shower scene is sometimes hailed and the well-edited scene in history. As the figure stabs Marion, the camera quickly switches from Marions horrified, screaming face to the shadowy figure and back again, shooting the two from many different angles. This emphasizes the extreme franticness and rapidness of the murder. Furthermore, it gives the impression that Marion is completely surrounded and cant escape. Also, the camera shows the murderers arm move in a stabbing motion many times, so that e ven though the audience never really see the knife stabbing her skin, they use their imagination to fill up the blanks. About forty-seconds of brutal violence later, the mysterious figure swiftly leaves the bathroom and the camera cleverly only shows the back of it to conceal his/her identity.Meanwhile, Marion is left in the bath, bleeding to death, and the camera shows her hand slowly sliding off the tiled wall, signifying her diminishing life. Also, as her body falls to the floor of the bathtub, there is a shot of Marions face, which is cunningly framed so she is not in the centre of the shot, but more to the right of it. This camera shot shows how Marion is not the main protagonist and heroine of the movie anymore. She falls forward with her hand on the shower curtain , breaking it and laying on the floor dead while the camera pans to the bathtub the where the water is washing away Marion s blood down the plughole.Music and sound effects are perhaps the most effective techniques used here. When the silhouette appears, one of the most iconic movie soundtracks in film history plays; a tumultuous and ear-piercing cacophony of short, high screeching notes played by violins cellos and other string instruments that greatly emphasize the franticness of the scene. It was music that made the audiences skin crawl and their hairs to stand on end. Alfred Hitchcock actually didnt want any music in the shower scene, but after he heard the score composed by Bernard Hermann, it influenced the scene a lot, greatly adding to the horror and tension. It gradually became higher and louder as the murder goes on, accentuating the heightening horror of the scene, but then goes very melancholy and slow as Marion is left to die in the bathroom, signifying the last few moments of her life. It stops altogether after she falls over and breaks the shower curtain, and the only sound left in the scene is the splash of water from the shower falling on the bathtub. Sound effects also added to the horror. For example, the sickening sound of the knife slashing through Marions skin is very audible; giving the audience impressions that the cuts are very deep (the sound was actually made by stabbing melons with a knife)By exposing the audience to forty-five seconds of nonstop violence without actually showing any gore or blood, Hitchcock leaves it up to our imagination. Imagination has no limits which is why the scene is timeless and just as shocking half a century later. The shock is not only the sudden bombardment of cuts but the fact that he killed off his leading lady. We looked through her eyes, listened to her thoughts and witnessed her actions only to see her naked body slashed to an ugly death. With more than an hour to go, anything is possible. Even though the film had a low budget, and the props used in the shower scene were quite crude and unsophisticated (although it was 1960, and special effects werent really used in films back then) Hitchcock uses his technic al mastery of cinematic techniques to make the shower scene and the whole movie one of the most famous in film history.

charant Characterization in Sophocles Antigone Essays -- Antigone es

This essay will illustrate the types of characters depicted in Sophocles’ tragic drama, Antigone, whether static or dynamic, flat or round, and whether portrayed through the showing or telling technique.    Martin Heidegger in â€Å"The Ode on Man in Sophocles’ Antigone† explains, in a rather involved theory,   the destruction of Creon’s character:    The conflict between the overwhelming presence of the essent as a whole and man’s violent being-there creates the possibility of downfall into the issueless and placeless: disaster. But disaster and the possibility of disaster do not occur only at the end, when a single act of power fails, when the violent one makes a false move; no, this disaster is fundamental, it governs and waits in the conflict between violence and the overpowering. Violence against the preponderant power of being must shatter against being, if being rules in its essence, as physics, as emerging power(98).    The dialogue, action and motivation revolve about the characters in the story (Abrams 32-33). Werner Jaeger in â€Å"Sophocles’ Mastery of Character Development† pays the dramatist the very highest compliment with regard to character development:    The ineffaceable impression which Sophocles makes on us today and his imperishable position in the literature of the world are both due to his character-drawing. If we ask which of the men and women of Greek tragedy have an independent life in the imagination apart from the stage and from the actual plot in which they appear, we must answer, ‘those created by Sophocles, above all others’ (36).    Surely   it can be said of Sophocles’ main characters that they grow beyond the two dimension ment of his edict; he changes after Teiresias’ visit and warning. Ismene and Haemon become dynamic later in the tragedy. Rarely does the dramatist use the chorus to convey information; most of this comes from exchanges of dialogue, which would be the showing technique.    WORKS CITED    Abrams, M. H. A Glossary of Literary Terms, 7th ed. New York: Harcourt Brace College Publishers, 1999.    Antigone by Sophocles. Translated by R. C. Jebb. no pag. http://classics.mit.edu/Sophocles/antigone.html    Heidegger, Martin. â€Å"The Ode on Man in Sophocles’ Antigone.† In Sophocles: A Collection of Critical Essays, edited by Thomas Woodard. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1966.    Jaeger, Werner. â€Å"Sophocles’ Mastery of Character Development.† In Readings on Sophocles, edited by Don Nardo. San Diego, CA: Greenhaven Press, 1997.

Managing Human Resources and Labour Relations Term Paper

Managing Human Resources and Labour Relations - Term Paper Example Rights of employee at the workplace All the employees working at the workplace have the fundamental rights that involve the privacy rights, rights to have fair compensation and complete liberation from any sort of discrimination (Sims,2007, p.556). A person who is not the employee of the firm but is there for applying for a job has also certain basic rights that should not be violated by the employer even before hiring the employee. The rights that comes under such category includes right of no discrimination on the basis of age, cast, race, nationality, religion or gender while hiring the person. For instance: forthcoming employer has no right to ask personal questions to the applicant regarding family issues or matters while taking interview. In U.S. many of the states are following the right of privacy for the employees at the place of work. Such privacy right diverges into many areas like privacy of personal items, handbags, briefcase, and lockers for the employee as well as priv ate mail address that has no access of the employer. Moreover, the employees also have the right to have the private phone talks and voice mail message box that is only accessible by him. Nevertheless, there is a minimum privacy given to the employees to their email addresses while using the internet connection and desktop of the workplace. For the employer, it is vital not to enter into the potential job applicant personal information as well as some other issues. The employer has no right to check the background and get the information about the credibility of the person until and unless the employer has taken the written permission from the employee to conduct the check. Without the permission, the employer may face a violation of employee right. In addition to these rights of employees, there are some other rights that include: Employee right to have a freedom of no discrimination and harassment Employee has all the right to work in a safe environment that is free from the toxin materials, dangerous circumstances and should be given the safety precautions. Employee has the right to complain or file a claim regarding the employer in case of any misconduct. Such rights of employee are also termed as whistleblower rights. Employees have the right to get the accurate wages of the work they have done. Federal laws for employment relationship There are several federal laws and regulations dedicated to the employment relationship. Title VII is applicable to a workplace with more than 15 employees according to which there should be no discrimination while hiring the employee by the employer on the grounds of color, gender, cast, nationality or religion (Griffin, 2007, p.195). American with disabilities act ADA act describes the disability as the mental or physical that limits the moves or activities. This law prevents the discrimination against the disable person (Veres, 1995, p.)159. Age discrimination in employment act prohibits the employer to prefer the younge r generation over the older workers. This act is applicable to workplace with more than 20 employees and for employees having 40 years of age. There is no law regarding the prevention of preference